Why you shouldn’t be using Linktree
Platforms like Linktree offer a really simple solution to organise all your links in one place, it’s quick and easy to use and of course, it’s free! What else could you need?!
But what if I told you this convenience could actually be holding you back.
What is Linktree?
Linktree originally was a great solution to the limitation of having just one clickable link on your Instagram profile.
Even now we can add more links, it’s great to have everything in one place rather than giving people lots of little, messy, options within Instagram when they click your link.
It’s free, it’s simple, you don’t need to keep updating your link on Instagram when you change things up and it saves so much time.
Great, right?! Well…
When you rely on third-party apps like Linktree to manage your link in bio on platforms like Instagram, you’re essentially outsourcing a crucial element of your brand.
Why You Shouldn’t Use Linktree
1. It’s bad for your SEO
Think about it: each time someone clicks through, they’re diverted first to Linktree’s website before yours. This not only interferes with direct traffic to your website but can also dilute your brand.
Your SEO takes a hit when using services like Linktree because traffic that sends signals to Google, which could boost the relevance and ranking of your own site is instead channelled through another platform. A platform you have absolutely no control over.
Search engines reward websites for visitor interactions and engagement. When you cut out the middleman, every click goes straight towards building up your site’s reputation and authority.
And, when you have Google Analytics and Search Console installed, you have full control over this data, tracking user behaviour directly.
2. Possible Downtime or Service Outages
Third party tools can, and do, go down from time to time which means the connection from your social to your website is now broken.
Picture this: You’ve just launched a new service, your social posts are hitting your ideal clients and they are clicking on your bio link. Then suddenly, the unexpected happens – Linktree has an outage.
Your potential client is now met with error pages instead of your links. It’s not just about lost traffic; it’s a blow to your brand’s reliability in the eyes of followers.
These do happen, and highlight why depending on third-party services can be a risky move.
3. It Doesn’t Match Your Branding
While convenient and easy to set up, Linktree’s standard layout with very limited customisation means you’re not standing out in the sea of other users who look exactly the same.
But if you were to direct them to a dedicated links page on your website you maintain full control over the aesthetics and functionality, aligning perfectly with your brand. Every click keeps visitors within your ecosystem, prolonging their engagement with your content.
What to Use for Your Link in Bio
Creating a quick links page directly on your website is by far the better option in my opinion.It allows you to keep your visitors within your own digital ecosystem, as well as having full control over your branding and analytics
In a crowded, noisy, social media landscape, every chance that you can take to differentiate from competitors should be taken. Bypassing third-party tools like Linktree is an easy win in maintaining authentic connections with your audience.
Crafting this page may appear daunting initially but ultimately provides a seamless journey for your potential clients, where all roads lead to your carefully curated content.
And if you haven’t got a clue where to start, let’s build together during a Power Hour.
