The One The One With All the Post-its

Your business has goals. Does your website know what they are?

Spend the day with me, tell me everything about where your business is heading, the time you want back, the growth you are aiming for and we’ll work out exactly what your website has to do to get you there.

Clients rave about you. Referrals come in.

But when someone new goes looking, there’s either nothing to find.

Lots of landing pages. No website.


You’ve got landing pages, not a home

A sales page here, a booking link there, a link in bio holding it all together.

Google doesn’t know who you are and when someone asks ChatGPT to recommend someone like you, it doesn’t know you exist.

It looks fine. You’ve no idea if it works.


A template or AI did the heavy lifting

It looked great in the demo. Nobody checked it was right for your business.

People visit. Nobody gets in touch but you can’t tell whether it’s the words, the layout or something else entirely.

It describes who you were, not who you are.


You’ve got landing pages, not a home

A sales page here, a booking link there, a link in bio holding it all together.

Google doesn’t know who you are and when someone asks ChatGPT to recommend someone like you, it doesn’t know you exist.

It’s rarely a tools problem

Most people think they need a better template, a shiny new platform or just the time to sit and get their website done, but usually don’t stop to decide what the site is for, who it’s talking to, and what it should do.

You already know all of this. It’s just in your head, in old notes and in how you talk on calls. The Strategy Day gets it out of your head and into something specific enough to build from.

female sitting at a desk at a computer with mobile phone and keyboard

Send the link, match your brand, grow your business

One focused day, one proper look under the bonnet, one complete plan. No back and forth, no twelve month timeline, no jargon you have to Google later. Whether you build it with me, hand the plan to someone else, or do it yourself, you’ll walk away knowing exactly what your website should be and why.

“Fix website” has been on your list long enough. Another quarter of patching is another quarter of it undoing what you’ve built.

The right plan changes everything

Your website shouldn’t feel like it belongs to who you used to be. We work together to determine how your website fits into your business goals – what it needs to do, who it needs to speak to and how to build it so you don’t have to redo it every 6 months.

  • Get found by clients who are already looking for what you do
  • Have a website that pre-sells you before you get on a call
  • Stop relying on social media to carry all the weight
  • Know exactly where to spend your website budget before you spend it
  • Build something you won’t need to redo in eighteen months
  • Close the “fix website” tab in your brain for good
  • Feel proud to hand over your link, every single time
  • Turn your biggest business liability into your hardest-working asset

The process

Most website projects start in the wrong place, with the website. We start with where you’re trying to get to, then work back to what the site needs to do to get you there. That order is the whole reason it works – every decision has something to measure against, so nothing gets done on a hunch.

Step 1

Discover what you need

We’ll get together to talk about your business, your goals and your current website frustrations in our workshop call.

Adult woman working from home, typing on laptop with coffee and snacks on wooden table.

Step 2

Discover what you want

We’ll dream big about what your website could do for your business if time and money were no object

A woman working on a pink laptop in a stylish modern workspace with office supplies.

Step 3

Assess & research

I’ll assess your current website, your current tech stack, how it all works together as well as researching your competitors and the best software that would work for you.

Person typing on laptop with coffee

Step 4

Your limitations

We’ll talk budgets, timelines and my initial recommendations for a website that can help your business grow and save you time and money.

Laptop with open screen and wireless mouse on a wooden desk, modern workspace setup for website design and digital services.

Step 5

Choose your new website

We’ll get together a final time to go over the final plan and recommendations for the site I can build for you, you can build yourself or take it to your developer.

Woman working on laptop at home

A complete plan for your website

  • Strategy Day 10am – 3pm
  • Dream website plan
  • Website recommendations
  • 60 minute follow up call

Frequently asked questions

Typically around 2 days after your strategy day, depending on scheduling. We’ll book the walkthrough call in at the end of the strategy day so you will know before you leave when you will receive it.

I’ve been designing and building websites for over 25 years, helping clients in multiple industries from coaching, consulting, trades, manufacturing and more.

These sites have reduced costs, eliminated manual processes and enabled real business growth. You can see some of my website projects here

No, your Website Strategy day is a complete service. Your Blueprint will include everything you need, so if you want to take it away and if you’ve got the time and the knowledge, the Blueprint gives you the plan – the rest is execution.

Not at all. It’s a recommendation for your dream website. If you don’t want to do that right now, but want to implement some of it, that’s absolutely fine.

No. I give you everything you need to take to any website designer, developer or agency to build your website, or you can do it yourself.

The workshops help us get to know each other, so I can learn about your business and your needs so I can discover all the bits you may not think about before we build.

We work through themed areas across the day (with built-in breaks). So that I can put together the website strategy, sitemap, content model, tech and SEO recommendations. The call is recorded so you don’t need to take lots of notes.

Let’s plan the website you actually want